Commercial real estate debt advisory. Institutional landing pages for a CRE finance brokerage placing $1M to $100M in senior debt, bridge, refi, and construction capital.
v1: Editorial institutional
Cream paper, navy ink, warm gold. Fraunces does the heavy lifting. Walker & Dunlop quietness.
v2: Metropolitan monolith
Deep navy, blue radial glow, Noto Serif. Reads like a sovereign-fund prospectus.
v3: Editorial monolith
Midnight navy, brand gold, walnut card. Italic Fraunces sidebar over a dark photographic hero. Howard & Howard with a CallJacob bone structure.
v4: CEB quadrant
Navy hero, sky/paper/honey quadrants, quarter-arcs, desaturated luminosity. Broadsheet pacing for institutional money.